I worked in gyms for a while. I think it’s true that the people who get rich off of expansion to gyms/industry and are promoting that expansion (for profits), are also blind to how that detracts from the soul of the sport/community. The desk staff and setters are usu the ones aware of these problems and try to voice them but inevitably get shut down by management. It’s a frustrating cycle. What about just keeping it small to begin with, locals/community/comp focused? Why notmake a really really amazing small-moderately sized gym that pays its staff well, focuses on retention of staff/clientele and prioritizes constantly improving the single location? Let another old school guy/gal open up a different local gym a few towns over, that better suits that community? It just doesn’t work to constantly become more corporate and strip climbing down to its worst/least used aspects. Is it becoming the fast food restaurant of the climbing industry? Maybe.