Here's the thing, I completely agree with you in the respect of people with no experience whittling out blog posts until 2AM but in my defence, I've grown up with a family who've been in the major label side of the music industry my entire life. I then decided to manage a band independently for a solid two years. During this time they performed in headline line-up slots at festivals up and down the country, they had music videos picked up by the major channels (most of which made on a minuscule budget), they had songs in movies, got A-listed radio tracks, collaborated with one of the biggest French fashion labels, they received press in newspapers and magazines and that's just scratching the surface of the accomplishments I achieved for the band. Meanwhile we were self releasing and self financing.

I'm not writing a book proclaiming to have the magic formula. For example the social media section includes information on the demographics that each platform receives, what that means in terms of which ones artists should look at making their core focus and detailing strategies that worked for myself and providing case studies of successes and failures. I go further by talking about the ad campaigns we ran across particular social media platforms, rough estimates of campaigns and the feedback.

It's meant for artists who are incredibly focused on their craft that just want one handy reference.

Since MySpace is now gone, music discovery online isn't as easy as they made it sound back in that day (although true, most of those MySpace success stories already had a record label but kept it quiet to craft a great success story) and there might be a band perfect for reddit.

My band was a 3 piece pop band. They probably would have gotten the same reaction you gave me have I had uploaded their tracks to the music discovery subreddits.

At the same time, whilst I've had results, I don't know anything about reddit and music discovery here, so I was keen to see if there were any artists who were making waves in order to glean as much as I could from what their approach had been in order to make recommendations but not sermons.

I figured it best to actually spend the time researching the topic and seeing if there were any decent case studies I could pull from it.

Otherwise I'd just be another person writing about something who does not have any proof that my approach works...