Reasoning often sounds superficially logical, yes (and in the '70s people thought they could implement that in computer programs).
The reality is that a lot of binary forms have fuzzy edges and require extensive domain knowledge. Look at this cartoon for example: http://takeyourvitaminz.blogspot.com/2007/12/favorite-far-side-cartoon.html
Intuition helps you recognize the various parts of the cartoon: the music performance, audience throwing stuff, goofy looking technician. But the crux of the joke is the fact that there's a knob called "suck" on the instrument panel. Understanding why that is funny requires deeper knowledge on what it means for a performance to be good or bad, and how it would be silly and impossible to have a knob for that.
You cannot pre-program a reasoning rule for this, because the concept of such a knob didn't even exist in your mind before you saw the cartoon.