A person I follow on Instagram is a mom and she said Instagram is her job. It's how she pays her rent (at least part of it), cares for her baby, and it helps her to keep doing what she loves - showing off her style. She gets sponsored every now and then by brands she actually likes and that fit in with her aesthetic. I used to think "she's doing it for the money" but when she's wearing clothes that fit in with the type of style she likes, it's not bad that she gets paid to do so. And I wouldn't buy the clothes unless I actually like them and the price is reasonable. Plus I think some people here think younger people don't know what their style is: I'm 19 and know exactly what I like and don't like. I don't follow someone just because they have the same hair as me or something stupid like that. I follow them specifically because they fit in with my style. Unless you're following some "basic" influencer who wears things you can find in every store at the mall, you don't care what the influencer you follow for their style promotes.