Ad hominem

Ad hominem (Latin for "to the man" or "to the person"), short for argumentum ad hominem, is in which an argument is rebutted by attacking the character, motive, or other attribute of the person making the argument, or persons associated with the argument, rather than attacking the substance of the argument itself.

However, its original meaning was an argument "calculated to appeal to the person addressed more than to impartial reason".

Fallacious ad hominem reasoning is normally categorized as an informal fallacy, more precisely as a genetic fallacy, a subcategory of fallacies of irrelevance.

However, in some cases, ad hominem attacks can be non-fallacious; i.e., if the attack on the character of the person is directly tackling the argument itself.

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