The theory on Litecoin is that if UASF doesn't go well, some members of the Bitcoin community might jump over to Litecoin. Litecoin is seen as a copycat of Bitcoin in many ways so for Bitcoiners who view Bitcoin as an ideological expression rather than an investment, they're preferred alt coin might be Litecoin to Ethereum.
I'm not saying this is true but the common perception of Ethereum among it's critics is that it is:
If August 1st blows up in people's faces, I don't think 100% of them are gonna go to Ethereum. Fiat currency, ETH, Litecoin and Monero and even ETC could all Bitcoin refugees out of this. I think lowkey, Monero will benefit quite a bit.
To be honest, I don't really care whether or not any of these things are true, I'm in this for the money, not because I give two fucks about libertarianism or Austrian Economics.