Half of online Indians use Facebook, WhatsApp daily: report

• New Delhi: Among Indias Internet users, WhatsApp tops the list of instant messaging (IM) apps and Facebook is the most popular social networking site, according to a study by the research firm TNS released on Tuesday.

• This legacy, coupled with the attraction of connecting with like-minded people privately, is making the IM platforms perfect tool in our hands, said Parijat Chakraborty, executive director, TNS India.

• The new social frontier: Instant messaging usage jumps 12% globally as more people opt for closed platforms, said the study, whose participants were in the age group of 16-65.

• Apps like Snapchat, WeChat, Line and WhatsApp are sweeping up new users every day, particularly younger consumers who want to share experiences with a smaller, specific group, rather than using public, mainstream platforms like Facebook or Twitter, said Joseph Webb, global director of Connected Life.

• Helps in faster communication and builds a stronger one on one connect, said Anusha Shetty, chief executive at Autumn Worldwide, a Bengaluru-based social media marketing agency.

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