[As a result](As a result, Chinese “ethics” has never been based on universal principles of good and bad. Instead, they’re more based on the circumstances of the moment—a system that the West calls “situational ethics” (much to the chagrin of people doing business in China). Similarly, the Chinese concept of the “truth” is not black or white either. The emphasis is less on always telling the objective “truth,” and more about what the situation and relationship calls for. This difference helps explain the cultural differences on lying. The Chinese will go through great lengths to protect face (their own as well as others). In fact, it’s perfectly acceptable to tell a lie—even a bald-faced one—if it serves to protect face. China’s culture of shame doesn’t think of lies in terms of “right” and “wrong.” Instead, the goal of Chinese truth is often to protect the face of an individual, group, or even nation. In these situations, both parties can usually read between the lines and know when the “truth” is being re-packaged to help protect face (and they unfortunately will often assume that Westerners will know as well).) [of face saving], Chinese “ethics” has never been based on universal principles of good and bad. Instead, they’re more based on the circumstances of the moment—a system that the West calls “situational ethics” (much to the chagrin of people doing business in China).

Similarly, the Chinese concept of the “truth” is not black or white either. The emphasis is less on always telling the objective “truth,” and more about what the situation and relationship calls for.

This difference helps explain the cultural differences on lying. The Chinese will go through great lengths to protect face (their own as well as others). In fact, it’s perfectly acceptable to tell a lie—even a bald-faced one—if it serves to protect face. China’s culture of shame doesn’t think of lies in terms of “right” and “wrong.” Instead, the goal of Chinese truth is often to protect the face of an individual, group, or even nation. In these situations, both parties can usually read between the lines and know when the “truth” is being re-packaged to help protect face (and they unfortunately will often assume that Westerners will know as well).