Can you post a link to your product website? I do online marketing for a living and may be able to give you some pointers on where to go next. Until then I've got a couple quick tidbits: 1. Ad's generally don't sell product - the best they can do is pave the way for sales by attracting prospects and creating some brand awareness but even this is a long shot unless you've developed a highly specialized, targeted niche. It often goes overlooked that the marketing budgets for many of today's popular web-apps are enormous. We don't think about it precisely because many of them are now a household name, but getting and maintaining that through advertising is unbelievably expensive. For example, SquareSpace is spending around $60M on advertising this year. Wix, just a bit less at $54M. There are lots of ways to get your name out, and paying for ad space is just one. If you're on a budget, spend some time with other options. For example... 2. Network with influencers who already write for your target market. Ultimately relationships will sell a hundred times more than ads and they cost far less to cultivate. Figure out who five or ten of the top bloggers are for your specific industry, then begin figuring out ways you can begin to build a relationship with them. Approach with a mindset of driving value for them - how will your product help their business out? If it works, trust me, you won't have to pay them to tell the world about it -- that's what their audience does. 3. Many people hear this and respond that they don't have a target market - that their product is useful to everyone, or that anyone could find a use for it. This is a recipe for certain failure. As Richard Koch said, the road to hell is paved with the pursuit of volume. When you target everyone what you actually get is a hazy message that no one can latch onto. If you're lucky and sell some product you get lots of different types of clients each with unique needs (expensive). But worst of all, you can literally drive yourself insane (and into the poor house) trying to figure out how to reach "everyone". Now, I know it's uncomfortable to define a target market -- it feels like you're leaving business on the table. But keep this in mind - your target market is NOT your entire client base. Your target is just the group you work hard to reach... Your perfect fit. However, others will inevitably come in as well. Many will belong to your target market, others will wish they did, or will have friends who belong there and heard about your product from them and feel they may get some use out of it themselves. Ultimately when you create a target you're not leaving money on the table, you're building a stronger more defensible position, decreasing your marketing expense / headache, and crafting stronger relationships with the people who do buy.\ That's all for now, but if you post a link to your site some people here may be able to offer deeper insights as to what your next move could be. Best of luck!