The biggest issue here isn't that they'll get paid, it's that they'll be exploiting those who do decide to join React World. React World is open to anyone. Using their analogy, Burger King doesn't just hand out franchising deals to anyone, they have expectations about franchisees being able to run a franchise at an acceptable level of quality. React World is open to anyone. There's literally zero mechanisms in place to ensure quality/content control. If thousands of FBE fans decide to start React series' in their country/language, they'll be competing amongst themselves. The same way they'll be competing amongst themselves if they just made their own YouTube channel and uploaded the same videos, without the help of FBE. So really, React World isn't going to help new content creators a whole lot - they'll be getting the same amount of views, same monetary gains - nothing will actually change. One thing will change though. Since those content creators will now be part of React World, whatever money they make will have to be shared with FBE, 30%-50%. These new channels (under React World) might not make huge amounts of money, so FBE can't really profit that much off of one channel. But there'll be thousands of channels, and once you add it all up, it'll be quite a lot of money for the Fine bros. So now the Fine bros have thousands of small sources of money around the world. And the trademark just makes it that much worse. Now, either a content creator joins React World, or have their reaction videos taken down. The point of React World isn't to "help content creators", it's to exploit them.

If you want a much better explanation of what I just said lol.