I knew Roman could retain I just didn't think they would do it after how red hot Cody was. The latter should've won really as this was his moment and I'm not sure you can do this whole build up between him and Roman anytime soon and have it be believable.
Main issue was with the finish. It carried no narrative value - no further twists in the bloodline story other than interferences. Roman is not going to drop the belt anytime soon, I see people talking about SummerSlam but I don't see it. A 1k+ day title reign will only end at Mania.
If Cody is going to lose why not have Randy return and cost him the title? Orton would have as much heat in his prime heel days of 2007-09.