Beat it in what? It will certainly beat it in some things (especially anything bound by GPU memory bandwidth) but they're obviously almost identical in tflops so there won't be too many surprises. The Fury X is certainly a more powerful GPU than the 980 ti and still remains an elite GPU when paired with modern APIs... but AMD walked away from goofy/bloated/inefficient APIs 4 years ago with Mantle (now Vulkan) and they obviously jumped the gun. Games now take years to develop... which is why it's so rare to see a true DX12/Vulkan title. MS also screwed them by requiring Windows 10 for DX12 - by going exclusively DX12 the available market hit is too extensive for most publishers when NVidia hardware barely sees an improvement anyway. Finally, developers get lazy and take shortcuts because most people don't notice or appreciate extra effort enough anyway and they just want to get to market. There's a reason Mantle never caught on, G-Sync will never catch on, GameWorks will never catch on, VRWorks will never catch on (it's just now being added to engines but it's pegged to DX11 which is 6 years old). You can't expect to succeed by coming into an existing market and requiring extra effort from develops while simultaneously fragmenting the market. NVidia succeeded big-time fragmenting with CUDA... and it's because they got the jump on an untapped market. Researchers are still paying the price for adopting the arbitrarily vendor-locked CUDA.

Vega looks like a great GPU even if it's a bit late... but the important thing is that AMD is about to catch fire again. That's a win for consumers and will help drive progress forward a bit faster again.