Currently ISPs provide equitable speed to all sites. We live in a net neutral environment right now.

So in a post-NN world ISPs will be able to provide faster speeds to sites of their choosing, probably under some lame term like "affiliated content partners." There would undoubtedly be a large number of sites not naturally included in that group. Many of these sites would see improved speeds but only when the user pays more fees for access tiers. After that I imagine there will be a shit tier of sites that cannot be sped up, regardless of expenditure, and I figure the VPN's US endpoints will be in this tier.

So you ask why put the VPN in that tier? Because last year or early this year a law was passed enabling ISPs to sell your DNS queries. Using a VPN deprives them of that revenue stream, so by depriving you of an efficient VPN, they restore that revenue stream. You must be marketed to advertisers.

I love NN, and plan to enjoy it while we have it. Persistent attempts by telecom to kill it will eventually succeed. Deceptive marketing will keep clueless elderly statesmen voting to eliminate NN, and a clueless elderly voter base ready to eliminate it if by some miracle it went to referendum, since young people don't vote.