I'll just ignore that whole segment.

Then you're ignoring an example of how a game is taken apart and resold to a person for more profit which also works to undermine an argument you are not understanding.

Your second point: of course they are accounted for in market research, are you crazy?

By your own admission, it's not. Now kindly keep the insults out of an economic argument. If you want me to clarify, please do so but insults are unnecessary. That's a second time you're ignoring the point.

Do you think we leave things like that out?

Okay, how do you factor in parts of communities that aren't known to you? I gave the examples and it looks as if you responded before reading the entire context. Not all parts can be researched and known about how people will enjoy a game similarly to how most people don't know what type of car they want when they go to a car lot. You'll test a few factors, but there is no way to test for a multiple of factors and any and all tests will be flawed. Doesn't mean we don't try, but how can you tell me that all market research is going to test for all people when

1) This can change depending on whether you tested in NA which can have a variety of different samples

2) That data can change from EU or JP data

3) Even then, different people have different preferences which can skew the data.

So effectively, you can get a variety of different results with market based research and more than likely you're still taking a guess as to what may happen. A speculation as I stated earlier.

You can clearly see in sales data which groups buy which games, it's not rocket science. It's just how genders work.

That makes no sense when you clearly understand one market and their cultural relations and yet if you look at other people and their cultural relations as stated above, you may find different answers. So did you run those same tests in other countries and what did they give you in return? It's not gender that's the only factor here... Do you have a lot of black women as customers, how about Japanese ones? Is it the east coast or west coast that buys more games?

What about relations of EU to JP customers? Again, you can have a number of sales points come up which may skew how the data works.

Maybe black women can't buy as many games as you lose them to other, cheaper entertainment alternatives. With America's hollowed out middle class, that may be a factor. Again, the point here is that far more context could be given, but merely relying on gender or the market to provide here is a tautological error which ignores context immensely.

Fourth point: market research will give you the data you need to make your decision

That actually strengthens my argument that it's a speculation on the future...

Also if you found no information on it how can you tell it was female dominated?

I said this

Why are you so focused on the gaming industry in aggregate? That's never been how people play games. It falls into the same framing traps as the feminist claiming that the industry doesn't cater to women in the first place.

Not to do research. The framing trap here is to look at the largest groups and suddenly that's all anyone plays. This is false and ignores what the data actually says of what the largest and most bought games are. I recall for 2013, Call of Duty was one of the most bought games. What does that tell us? If we just focus on sales, we see only that they've been #1 for a year or two. If we look at how it affects the community, that tells us an entirely different story. Players make a choice to move to a new game, keeping clans, learning new mechanics, etc. That $60 price tag, while good for Activision initially can fragment communities as well as make a series stagnate as the community can't add value to a game which also takes time. To this day, EA still hasn't added dedicated servers to their football games and they shut down the servers after a year causing you to perpetually buy their games since they are a monopoly. All I'm pointing out is that market research can be misleading in an economic sense when the market ignores certain aspects except sales to tell an entire story.

Japanese games coming to the US (I am in Europe), is an entirely different issue: NOT GENDER. They believe that some games might be not worth bringing here. You say there is a clear demand, how do you know that? Do you think they have researched less than you? Are you seriously holding the opinion that they are doing this based on anything, but economics? Please explain their motives then?

It's based on Capcom's corporate structure, which holds that 16 people decide the action of 3000. I'm currently going through Capcom's data for 2014 so I was looking at their market research and data and they make guesses just as good as anyone else.

And if you looked at their financial data, the same thing could be applied that I'm discussing here. Which I've done to point out the issues with market research in regards to looking at annual reports.

If you are concerned about demographics you don't understand the issue.

That was never my argument. My argument was about different communities.

The market never provides according to demand and your assertion here ignores (ironically) the affect that marketing has on the market to change public demand. Kind of like how EA is still in business when they've committed multiple atrocities like Simcity, Inquisition, Dungeon Keeper, etc. They have the money to keep advertising bad games and hope that enough people are suckers for buying the game to continue their existance for shareholders and profit.

Demand isn't people want this game, demand is enough people want this game that it's worth my time to invest in it.

... You missed my point entirely to state the same thing I've been talking about. The market data won't tell you the entire story such as it didn't tell you, for a long time, about hidden object games since those weren't known about until recently with a huge female presence.

Even then, this still supports the speculation argument I've stated, where people invest in the game even if it has a lower return on investment than Call of Duty. That's economies of scale. I just used the gambling analogies to make the terminology easier and it seems you ignored it completely to make the same argument I did...