People keep talking about fatigue for this stuff and wondering when it’s going to go the way of the Western and fizzle out.

That’s not going to happen. It’s not going to go the way of the Western, it’s going to become Wrestling. An ongoing constantly evolving soap opera narrative that has an in built audience large enough to fund and justify its existence but something that mainstream culture has moved on from covering in great detail.

Think about the time when WWE had the world in it’s thrall with the Attitude Era. There was something like two shows a week and limited PPV’s per year. The build up to an event was spaced out just enough that the hype could build and they had time to write storylines that had at least a little depth.

But then corporate greed made things swell in size to a point where there’s four shows a week and a PPV every month. Everything is barreling along at such breakneck speed that nothing has time to build to anything, it’s this happens then this happens then this happens then this happens. If everything is an event then nothing is.

At some point the mainstream eye drifted away from WWE but it didn’t die out. The core audience were still there even though they complained about it constantly and hate watched most of it. WWE was always still a $Billion machine with a massive audience.

Marvel and DC at some point will become like WWE. The mainstream media won’t cover every single piece of content like they do now. By the time we get to X-Men there could be an overwhelming ‘We’ve seen this all before’ from the mainstream audience and that will be the moment, after a phase of disappointing Kangamania, maybe that will be the jump off point for the mainstream audience. Whatever it will be I bet it’s coming down the line at some point.

But there will always be enough fans to keep the lights on and the machine churning out product. It will still be a $Billion industry.