DC's New 52: 5 Things We Didn't Like

This was pretty well on point. there's a reason that, after the initial rush of sales, DC ended up losing market share to... basically everyone. They decided to double down on their traditional readers with the creation of a more "mature" (lol) line and got hyper-defensive whenever criticized. Neither of those are a good way to bring in new blood, which is theoretically what a reboot is supposed to do.

Meanwhile, Image is being Image and Marvel is making a bunch of things that are basically the opposite of... whatever the hell was going on with that Starfire editorial decision and both of them are going gangbusters. It's weird that, just 10 years before, DC was the company with a greater diversity of prominent minority, female, and LGBT characters, and then totally squandered that new readership by repeatedly telling the fans of those characters "sorry, we're not interested in telling those stories; maybe after we re-establish the status quo of straight white males, we'll let some in." I'm not saying that's all there was to it, but it didn't help.

And it's kind of unny, because the editorial mindset of both companies at the time was very much "let's bring back the things we liked when we were kids and put a new spin on them." But at DC, that meant bringing back the one true Green Lantern and Barry Allen, but making them out, especially Hal, to be kind of dicks. At Marvel, it meant giving prominence to characters like Luke Cage and smoothing off the stuff that made them problematic, and giving perennial B-Listers that had last been truly prominent in the Bronze Age (Ms. Marvel and Captain Marvel, Spider-Woman, Moon Knight, etc.) a spotlight and good (or at least popular) writers a shot at them with new storytelling techniques.

That's not to slam DC, entirely, of course. I loved a lot of what Johns did with GL, even if I was sorry to see Kyle basically sent to a nice farm upstate, and the early 52 Wonder Woman stuff was great. But it's night and day if you compare the titles DC and Marvel are putting out, most of the time, and it was a shame to see DC screw up so much of what should have been a chance to bring so many new readers into the fold in order to bring back characters that really didn't need to be brought back.

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