The thing you're discounting is just how grotesque the career trajectory has been for a non-fan of his.

He is an Ohio kid done right. The NBA set him up to be the "good guy" of the NBA. He realizes he can't win the ring there and bails on his home state despite the storyline he pushed for years.

He doesn't just leave his home town, however, he embarrasses them on national TV with no previous warning.

He then goes down to Miami where he says he feels like home with DWade. That's not enough, however. He starts to count how many rings they will win together before they played their first freaking game. What happened to the good humble kid from Ohio storyline?

Well, he plays and finally gets a couple rings. He realizes that team is no longer good enough to win a championship so he bails on them after saying Miami felt like home to go back to Cleveland which had, coincidentally (not really), become one of the better young teams in the country.

Do you think he would have really gone back to CLE if the Cavs still stunk it up? I don't. This isn't a homecoming or some selfless act, it's a way to collect rings and try to get into fans' good graces.

This is in addition to the perception, fair or not, that he gets a lot of calls no one else would get. His argument that no one should wear 23 to honor Jordan.... before he decided to go back to 23.

I have no doubt he is an awesome person off the court but I think he plays like an absolute jerk on the court. He uses football moves like burying the shoulder into a defender and then cries when someone has to use strength to prevent a shot from going up. From all accounts he is a great family man, but as a basketball fan, he is not the kind of person I could enjoy rooting for on the court.

I say this with no malice. I just wanted you to know where I, and I suspect a few other people, are coming from.