Consolidation has harmful effects. You might not realize it or see it at first, but long term it does have consequences.

True. But how does that relate in any way to this case, where customers always knew they were buying essentially a Omicron service (through a reseller)? Omicron always increased their share, reseller or not!

If anything, being really Omicron instead of a reseller means customers get a far better deal in Ninja (as they don't have a reseller that may go bust or change terms), which further helps consolidation.

So... are you in favor or against consolidation? Because if consolidation is your real worry, you have a weird way to fight it.