I feel he is too well media trained. He often suppresses his natural response and gives the PR friendly version. He has been in the fastest car forever so he doesn't need to take risks, which are exciting to watch. He's calculated and managed on the track and off it. And that doesn't appeal to everyone.

And that behavior is at odds with the teams message of him being some kind of worldwide playboy. So I assume that is part of his branding too. He's too aware of his brand image and manages it too much for my liking.

I've seen him drive in the rain and he was on rails when other drivers were twitching and correcting 10 times in the same corner. He's a brilliant driver but his style just doesn't appeal to me.