Interesting question. Well, it's 5 pm on a Friday, so it's time for me to ramble! I'm speaking as the person behind this account and my observations, not on behalf of EA.
I personally worked for EA about a decade back, and faced a lot of the old school game industry mentality you're describing. (It wasn't just EA -- I worked at other companies afterwards that fully embraced that mentality.) At the time, the game industry was built on the idea that we were all passionate people who would sacrifice anything to make games. It was tough, and a lot of friends burned out early because of it. I learned a lot of valuable skills, but yeah, it was a tough time.
Thankfully, the industry is growing up. The old guard is getting older and doing things like building families, starting hobbies they want to enjoy, or just generally realizing the old breakneck pace isn't sustainable. (Average game industry burnout is 5 years!) There has been a definite attitude shift because of it.
Personally, I came back to EA for the work-life balance, which might have sounded nuts back in the EA Spouse days, but here we are.
Of course, there's always going to be crunch time at any game company -- especially if you're a dev and there's an E3 demo around the corner, etc. I don't want to downplay the hard work teams do when things get tight.
In general, however, if I walk around the studio at 6 pm, I see far fewer faces than I would have 10 years ago (and the company was much smaller back then!) That, to me, says this focus on work-life balance has spread quite solidly through the company.
Like any company (game industry or not), a person's experience will depend on their direct manager, as will their pay, so I can't speak on behalf of everyone. I'm sure there must be some old school managers around who still subscribe to the old stuff the game industry is trying to move past.
So, there's my personal experience. I'm sure anyone you talk to will have a slightly different take on things. That being said, it probably shows in the answers I've been giving throughout this thread: I'm very happy to be working for EA. I love what my team is doing in terms of user research, and I really feel like the company has come a long way from 10 years ago. Can't wait to see where we'll be in another 10.