Isis has arguably the worst diplomacy in world history for a group that controls substantial territory

Abu Muhammad al Adnani:

[Y]our armies and your masses will never scare us. Your threats and your campaigns will not dissuade us. You will never be victorious. You will be defeated. Or do you think, O America, that victory is by killing one leader or another? Indeed, it would then be a falsified victory. Were you victorious when you killed Abu Mus’ab, Abu Hamzah, Abu ‘Umar, or Usamah? Would you be victorious if you were to kill ash-Shishani, Abu Bakr, Abu Zayd, or Abu ‘Amr? No.

Indeed, victory is the defeat of one’s opponent. Or do you, O America, consider defeat to be the loss of a city or the loss of land? Were we defeated when we lost the cities in Iraq and were in the desert without any city or land? And would we be defeated and you be victorious if you were to take Mosul or Sirte or Raqqah or even take all the cities and we were to return to our initial condition? Certainly not! True defeat is the loss of willpower and desire to fight. America will be victorious and the mujahidin will be defeated in only one situation. We would be defeated and you victorious only if you were able to remove the Quran from the Muslims’ hearts.

This is the small group striking armies and nations of the world, enduring these long years. It did not enter any land except that the tawaghit were unable to crush it and end it therein. No army fought it except that it caused them to become weak, to bleed, and to weep.

The goal is not to protect or liberate a piece of land somewhere or hold on to false positions, but we aim to make Allah's Shari' ah the law of that land in which Allah gave us strength. It is for this we fight, and we will not cease fighting in exchange for a false gain.

/r/syriancivilwar Thread