I like the basic principle behind this boycott. One big, omnipresent chain is forced to improve their wages and working conditions across the board? Now EVERYONE has to start doing it, because all their employees have that leverage and absolutely ZERO company loyalty. We can and will leave for a "Good" Mcdonald's job after the fact. Mcdonald's are everywhere, an exploitable weakness when no one else is paying fair wages or offering benefits.

And we can do this with every big chain, though for now, target the fuck out of Mcdonald's. My vote for the next one is Wal-Mart, for the same reasons as Mcdonald's (I have typed that word so many times now, feels like I'm advertising for them...gross), and a few others. They're everywhere, they have shitty pay and shitty working conditions. There's also the fact that their hiring capacity is larger per location, meaning that in order to compete with Wal-Mart for hiring wages, every business in any town Wal-Mart is situated will have to up their game.

...and maybe I'm overstating things or there's something I'm not understanding here, if so I'll feel silly. I HOPE this is where the boycott(s) is/are going, be nice to have that sort of leverage.