10 million a year. I wouldn't exactly call that miniscule

I wasn't referring to how much money he makes per year. I was referring to how much this stunt will either benefit or cost him in the long term. OP is saying this stunt was for publicity with the idea that "bad publicity is still publicity"; I was saying that this individual stunt is probably going to net him negative overall based on the fact that he has almost all of his demographic already watching his videos (because, as I mentioned, he has 15,000,000 subs). While in the short term he's making money off of his 12,000,000 view apology, I would assume in the long run he will lose fans (in the vain of how Leafy's channel died [which is also kept alive by middle schoolers] after the Idubbbz Content Cop). I could very well be wrong, but at this point we're all just making educated guesses.