Not everyone cares about bass. Insane base would ruin any classical music, for example. Vivaldi can certainly be pyrotechnic, but it's not Rock and Roll ;-)
That's the problem a lot of people have with these expensive earbuds. They are designed for fairly modern music, and make other types of music sound absolutely awful to the point that it's a complete waste of money.
I can't listen to classical with my BT earbuds, or even with Samsung's in-box earbuds (and those are superior to the EarPods... except) because of the bass they add to the music. I have to switch to apple's uncomfortable AF EarPods or dig around for some other earbuds that work properly.
I have some Skullcandy OTE Headphones but that's not something I'm willing to carry with me on the go all the time. I rather use those with my Laptop when I'm planted in one spot (My Dell laptop has an EQ that is optimized for Skullcandy, as well; and lets you choose which kind you have connected/plugged in when you do so... works really well). They literally sound better than $200+ Beats wired headphones that I've tried - because of that - even though they cost $40.