Been contemplating his language and use of words. With english not being the first language, it's often hard to understand and grasp what he means. Additionally, alot of things such as certain names for Channels and Gates are misleading and even contradictory. It's the same with the story about the Voice. It puts you off. Noone who's got their shit together believes something like this. BUT it sparks interest. And that's what it's all about. When the theory isn't mind candy and not too easily to digest, you're like "fuck it, imma prove this shit for myself". However, thanks to wonderful Social Media, Ra's knowledge has been turned into mind candy for the newbies which makes it harder and harder for them to simply experiment, because nowadays it's so easy to get lost in all the (useless) information without putting anything into action.

So by looking at it from this angle, he actually made the best marketing move possible - Making the essence of what truly matters (the experiment) accessible for the people who are destined to get in contact with this knowledge.