Facebook earns 15 cents per user in India every quarter, compared to the $7-$8 it makes on each US user

• Google, which set up in India in 2004, has been in the Indian market six years longer than Facebook, and its search ads are more familiar to advertisers there than the display ads Facebook offers.

• Since our customers are on Facebook, we are on Facebook.

• We really need to help them see how Facebook pages and advertising will help grow their businesses, said Andy Hwang, Facebook director of small-and-medium-sized businesses for Asia Pacific.

• So the social giant developed Facebook Lite, which uses less data, for India and other emerging markets.

Here are some relevant news items:^{credits to u-sr33}

• Facebook struggles to sell advertising in India, tries with features such as free email support

• Facebook struggles to sell advertising in India

• Facebook struggles to sell ads in India

• Facebook struggles to sell advertising in India

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