[Motivational Apple video, gentrified areas]

Tim Cook: Good mOOOOOrniiiiNNG!

[Talk of something political and how Apple is behind a greater cause]

Tim: more Apple Stores

[Motivational Apple retail video]

crowd goes wild

Tim: macOS Sierra is bae, but not anymore

Tim: our next macOS is hot af, take it away Craig

audience clap for Jedi iOS master

Hairforce One: thx bb

[Demo of macOS Sierra]

Hairforce One: macOS Sierra is so 2016

crowd laughs

Hairforce One: introducing macOS Thicc

crowd cheers

Hairforce One: now it's bold and thicc

crowd goes wild

Hairforce One: hairflip back to you Timmy

Tim: <3

Tim: Apple Watch time

[Motivational exercise video]

Tim: Flash loving twat to the stage pls

Kevin: walks to stage fk u tim

crowd silence

Kevin: watchOS 4 because we still don't know how to promote it

crowd cheers

Kevin: back to you, Pro killer

audience clap

Tim: iOS 10 so powerful

Tim: loljk, here's iOS 11 with Jony's caramel voice

[Motivational iOS 11 video]

Jony: aluminium

Tim: alright here's 3 random people we found on the street to demo Apple Music and emojis

[Unmemorable demo]

Tim: and now, Sia.