That question is straight up presumptuous and insulting. Here's a simple thing to remember. Everyone has their own criteria for which product they want to own. If one product better matches that criteria than another, that person isn't necessarily morally obligated to buy the one that's worse for them.

I like AMD better as a company. That said my relation to them is as a customer. If Intel produces a product which better matches my criteria, I will buy Intel, even fully acknowledging that the reason I will own that better product is thanks in large part to AMD. However I have no moral qualms about this because like I said, I don't treat businesses like charity cases. I don't have the crystal ball to say how my single purchase may affect the industry moving forward. I also know that if Intel is being forced to be more competitive, it's a direct result of AMD's success. And AMD deserves it - with current pricing, they have the objectively better choice for 99% of customers, regardless of use case. But again, that doesn't necessarily mean I need to be one of those people. AMD is a big company. They do not need my personal support and sympathy to succeed.

Pretty sick of this grandstanding in general. I know what I want from my purchases, and even if I have full liberty to spend money freely, I always research a lot before each purchase. A lot of these posts read like, "I bet I know how to spend your hard-earned money better than you do, let me show you". All of this said, as ready as I was to jump on the 9700k, pricing is a legit insult to all but a very small subset of consumers. I likely won't be upgrading at all this time around. Looking forward to Ryzen 3.