Their plan has seemingly been to destroy themselves. For every 1 good idea they implement they have 10 horrible ones. Really they just need to modernize. It's like they are still trying to market for 90's era consumers. Yes they have the mobile console market but cell phones are beating them. Their consoles aren't as popular as competitors due to inferior online options, and younger target demographic. They sit then self in the foot with advertising by refusing to let you tubers use their games in videos for a while, which is a huge source of free advertising that other companies support. They've just made too many bad decisions to list. I feel like they started going downhill when they made the n64 cartridge based instead of CD based as they had contracted sony to design for them leaving sony to release the PlayStation. Really at this point I think the only thing keeping them alive are their big name console locked titles like mario, Zelda, and Pokemon. Really tell me anybody would buy a Wii if the console didn't have exclusives. The Nintendo store is bullshit, the ui is annoying, too many peripherals, and 100 different special/limited editions of everything. I love Nintendo but they've made a lot of bad decisions that made other consoles, and pc gaming leave them behind. Hell I'd buy a Wii u if they'd just fix their online store. First your saying that your gonna sell original Nintendo games for like 5 bucks a piece when emulators exist. Okay. Whatever I'm not a pirate I want to play some classic Nintendo games on my Wii. Then the Wii u comes out and if I wanted to play them on it I'd have to buy them again. Screw that. I've gotta PC and a ps4. I'm not paying for a console just to play the next Zelda.