I can also support this.
Source: Here is a transcript of an Amazon customer service chat I had recently:
Initial Question: I was wondering whether or not Amazon could prize match the offer that Walmart has right now when pre-ordering Project CARS for the Xbox One. They offer it for $40.00.
10:20 AM PST Anthea(Amazon): Hello Carlos. My name is Anthea. I will be happy to assist you today. However more importantly, how are you doing? 10:20 AM PST Carlos: I am fine thanks for asking what about you? 10:20 AM PST Anthea(Amazon): That's great to hear Carlos. 10:21 AM PST Anthea(Amazon): I am doing very well, thank you for asking. 10:21 AM PST Carlos: So, I was wondering if Amazon could price match the Project CARS preorder http://www.walmart.com/ip/Project-Cars-Xbox-One/39969684?wmlspartner=TnL5HPStwNw&sourceid=21195387561374266222&oid=183959.1&u1=skim33330X1169095X261acb8f559d49eb10ba855f02ed4cce&affillinktype=10&veh=aff It is being offered for $40 10:22 AM PST Carlos: Amazon has it for $60 10:24 AM PST Anthea(Amazon): I am so sorry the item you are interested is available at a lower price. 10:25 AM PST Anthea(Amazon): I cannot imagine how frustrating this must be for you. 10:26 AM PST Carlos: I am ready to preorder it However, I will preorder it from the retailer that offers me the best value for it. 10:26 AM PST Anthea(Amazon):
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price_match_general Bookmark Special Instructions ** Blurb approved by PR and Legal. Do not modify this message when sending. It is okay to combine with other blurbs if addressing multiple issues. ** If the customer mentions where they saw a better price for the item, please fill out the [[form: Price Match / Feedback]] form. For Books, Music, Movies/TV items, BCC: ghart, nemeth {B-AVDK8P2G0PHG0} Hello,
With the exception of TVs and cell phones with service, Amazon.com doesn't offer a price match guarantee. We do consistently work toward maintaining competitive prices on everything we carry.
Because the marketplace is constantly changing and we strive to offer the lowest price, you'll see some fluctuations in our prices over time.
However, you can let us know about a lower price by clicking the "tell us about a lower price" link in the Product Details section of any product page.
To read more about our pricing, go to our Help pages:
http://www.amazon.com/gp/help/customer/display.html?nodeId=468502
10:27 AM PST Anthea(Amazon): With the exception of TVs and cell phones with service, Amazon.com doesn't offer a price match guarantee. We do consistently work toward maintaining competitive prices on everything we carry.
Because the marketplace is constantly changing and we strive to offer the lowest price, you'll see some fluctuations in our prices over time.
However, you can let us know about a lower price by clicking the "tell us about a lower price" link in the Product Details section of any product page.
To read more about our pricing, go to our Help pages:
http://www.amazon.com/gp/help/customer/display.html?nodeId=468502
10:30 AM PST Anthea(Amazon): I don't mean to rush you, but we've been idle for 3 minutes. I want to make sure our chat's still connected. If you aren't able to respond in 2 minutes, this chat will automatically close. 10:30 AM PST Carlos: thanks for your help 10:31 AM PST Anthea(Amazon): You are very very welcome :D 10:31 AM PST Carlos: That was it 10:31 AM PST Anthea(Amazon): I do wish I could do more for you!!! 10:31 AM PST Carlos: It is fine You were very helpful :) 10:31 AM PST Anthea(Amazon): Thank you so much Carlos. 10:32 AM PST Anthea(Amazon): Have a great day further. Thank you so much for your time. You can close the chat by clicking 'end chat' in the corner of the chat window. I’m happy that I was able to assist you today.