The parent mentioned Press Release. For anyone unfamiliar with this term, here is the definition:^{(In beta, be kind)}

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks. [View More]

^{See also: Press | Boutique | Chapter 11 | Promoter | Mailed | Assignment | Newspaper | Online Media}

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