That the movie is propaganda is undeniable, but I think there is something good to be gained from the premise: For one reason or another, our culture is holding onto this desire to be "effortlessly carnivorous" in spite of evidence that it's killing us.

Big industry is a successful marketer. Not meat/dairy/egg necessarily, but others too. Big pharma. Big tobacco. Big alcohol. Where there's money to reinvest, the responsibility of business is to its shareholders, and the marketing works!

If you've ever done it (even if you haven't!) you know: Hunting your own meat is hard. Growing your own food is hard. It takes effort. Seems there's a deep biological urge to avoid expending energy, so trigger that with clever marketing that "This 'balanced' meal can be cooked in minutes!" and—Viola!—you've got a lazy (trusting?) populace by the balls. Or the stomachs I guess. Combine that with the fact that: For an average 21st Century family, the McDonald's dollar menu is more accessible than fresh fruit and vegetables, forgive my Chicken Little, but, You guys! We have a problem! Look around! Kraft doesn't care about you unless you buy their products. Frito-Lay either. I read today that Gerber has been pumping babies full of sugar for years!

We have young people stroking out in record numbers, but no one thinks to blame shitty diet and no exercise. I worked in the ED for years, and still maintain that 85% of the problems there could be prevented years in advance by simply: 1. Have a salad one meal per day, 2. Go for a walk once a day, 3. Take the meds your doctor prescribes you, 4. Take care of problems that arise early. If you want to go above and beyond and cut meat out of your diet, great, but you're effectively opting out! The industry CAN'T MAKE MONEY ON THAT! And for me, that's what it all comes down to. Cui bono? Not you, that's for sure.