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How my first game got 700+ wishlists in its first 2 weeks on Steam - Announcemen...
This comment was posted to reddit on Mar 22, 2023 at 11:48 am and was deleted within 11 hour(s) and 38 minutes.
How my first game got 700+ wishlists in its first 2 weeks on Steam - Announcement Postmortem
Forgot to add a TL;DR:
No need to wait to have a demo before starting marketing (that way of thinking delayed me a lot)
The best community for learning game marketing is the How To Market A Game discord
Making personal connections on Twitter with gamedevs/journalists/communities (and using genre-specific hashtags) helped me a lot
Making a Steam page with quality art and doing little things to stand out (custom headers, new events) seems to go a long way
Don’t announce on a Friday when 3 huge games are coming out right then, wait till Monday
Make a longer gameplay trailer for Steam and a shorter trailer with an exciting intro for social media
Messaging reddit mods before doing self-promo can help things go smoother
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