And the source for this number is...?

I know I'm being a little snarky, but I don't really like the way people like to inflate numbers of disabled people to try and make their position seem more morally just. 11M people benefitting from closed captioning would mean that nearly 4% of the entire US population is hard of hearing, which seems like an awful lot to me.

The number sounds inflated, so I went looking. From what I found there's actually been no surveys (or anything not model-based) regarding deaf and hard of hearing in the US in almost a century, the only source of any of this is the Gallaudet study, which was purely estimates based on numbers of dubious provenance - and doesn't bear out the 3+% number at all.

If you want to say it's a good thing that a company provides closed-captioning, cool. If you want to give reasonable estimates of an uncounted demographic, that's fine too. But it's not fine to give inflated estimates of an uncounted demographic to try and push an agenda. And make no mistake, it's an agenda, otherwise this wouldn't be a "settlement".