It’s god damned amazing! The biggest issue is that not enough material really takes full advantage of this TV because many 4K movies are remasters or upscaled for 4K, which still looks great on this TV, but when all the stars are aligning and you’ve got a real 4K source (Dolby Vision preferred for HDR format) it’s pure visual bliss.

I think the B7 actually now supports Dolby Atmos after a recent update, according to this [http://www.techradar.com/reviews/lg-oled-b7-oled55b7v](TechRadar article), but apparently the speakers on the C7 are a bit better and support Atmos (however I couldn’t tell a difference in the store TBH), and the B7 has a silver bezel where as the C7 is black. I actually picked the C7 just because of the black bezel, but I’m ridiculously picky.

Waiting for Black Friday is the smart way to go, but I’m too damn impatient.