I mean...bitcoin is the "internet of money" and it's on the internet. Don't we want to first get the techno folks all onboard? I think even that community isn't fully immersed in bitcoin, we're too early for Super Bowl ads I think. The average person that watches the Super Bowl and invests in bitcoin right now (if/when they could figure out how to) would very likely lose their shit pretty quickly, either literally (from an insecure wallet, which is easy to do) or from selling quickly (adding further volatility to bitcoin). I say "slow and steady", because bitcoin already has been moving fast: we've got tons of Wall Street investments coming onboard, and that's going to be a huge strain on the system.