At an overnight corporate company meeting, we had an entertainment night (bowling) as we normally do. There’s always free alcohol available. A lot of the people retire to bed early, but there’s always the crew that stays up late in the hotel lobby continuing to drink. Some people in the lobby spread the word that there’ll be an after party in room 640. We show up to the room and there’s a higher up in the company directing that everyone must “clench a beer bottle with your ass cheeks and walk with it” (clothed) to be admitted to the party. There were people who succumbed to the peer pressure and did it, but were obviously uncomfortable. That higher up was no longer with the company the next Monday.