"it's all just marketing" ... not really. i mean, i switched from apple to windows a year ago because i'm really angry with their overall strategy. but software wise they still have a far superior product.

• the entire permission model of windows is horrible and a big source of security issues. osx has not just a simpler model, with gatekeeper apps are locked down so far, it's slowly reaching "browser level safety" for any kind of application.
• hires displays. no clue wtf windows is doing here, it just doesn't work right ever, not even for microsoft apps.
• drag&drop. still can't open files by dragging them onto taskbar icons or on the task switcher. can't type while doing drag&drop. can't drag open files from one application into another, the list goes on.
• search indexing produces pretty random results
• settings are a jumbled mess of dialogs made in the past 20 years
• tons of little utilites (think registry and cmd) have never had their ui improved. it's a bit sad
• shortcuts are very non systematic

don't get me wrong, i understand windows has a vastly larger user base and - opposed to apple - don't spit their customers in the face every other day by just deprecated widely used technologies. but there are a tons of things that are half baked and that apple got right years ago.

on a sidenote: holy shit, how did solitaire become such a trainwreck?