Non-household? Does Noah count? If not because of his DPOY award, and his top 4 MVP finish (although lots of people have forgotten because of his injuries and how hes played since, but Man Noah legit carried the Bulls that year without a reliable jumpshot to save his life), then Taj Gibson. That man was just reliable, never a star, but just the perfect hardworking role player big man.

All-time gets tricky as hell. I'm only 20 so I never got to see Jordan or Pippen actually play, as much as I love what they did for the franchise and watching their highlights makes me smh in disbelief, especially towards Jordan highlights, I did not actually experience those great times as they went on. Thus until hopefully Lavine or Markannen, or someone else the Bulls draft, become a household name carrying the Bulls, Derrick Rose will be my answer for this. I started watching the same year he got drafted. Watching Rose play made me fall in love with basketball, and the Bulls. When he would turn on the jets, it felt like no one could stop him, and it was just a joy to watch especially when I was just getting into basketball and sports in general. Even after all his injuries and him leaving the Bulls, I still root for him like he was still here playing for the Bulls. He was just legit the definition of "this guy can get to the basket whenever he feels like it". I still firmly believe Bulls would have beat the Heat one of those years if Rose had stayed healthy, but even though that didn't happen I still love Rose regardless of his history since his first knee injury.