My 5 Questions:
- How do you feel about lightly roasting the coffee beans for those who are more accustomed to other shops? It has been a common criticism for years that the coffee is too strong.
I feel that most people don't know what they're talking about.
Variance between Starbucks with the same beans is larger than roasting Variance.
5000% margin on coffee.
Do you seriously not understand how much margin we make?
It costs 10x more to earn a new customer than to keep an existing one.
Employees already complain about the amount of work they have to do.
Does Walmart concern itself with competitor's health?
Do any of the market leaders?
As long as there are no antitrust issues, why would Starbucks ever do that?
Our PR people engineered the situation after a single religious nutball on Twitter started complaining. The vast majority of our customers do not care about the religious implications of the cups and thus our net business increased for that period.