AMA Request: Howard Schultz

My 5 Questions:

  1. How do you feel about lightly roasting the coffee beans for those who are more accustomed to other shops? It has been a common criticism for years that the coffee is too strong.

I feel that most people don't know what they're talking about.

Variance between Starbucks with the same beans is larger than roasting Variance.

  1. What made you decide to start the "Just Say Yes" policy? How do you feel about customers that are aware of it and try to take advantage of it? Do you see scenarios where just saying yes is crossing the ethical line?

5000% margin on coffee.

Do you seriously not understand how much margin we make?

It costs 10x more to earn a new customer than to keep an existing one.

  1. Have you considered expanding each location to include a fresh baked goods selection with extended space in front or in the back for employees (and potential hires of skilled bakers interested in employment) to prepare our popular treats and pastries from scratch?

Employees already complain about the amount of work they have to do.

  1. How do you feel Starbucks can fix their relationship with independent coffeehouse chains? Are you open to the idea of publicly funding local shops in the nearby area to help keep options open for potential customers?

Does Walmart concern itself with competitor's health?

Do any of the market leaders?

As long as there are no antitrust issues, why would Starbucks ever do that?

  1. What is your honest opinion in regards to the criticism regarding the holiday red cups of 2015? Looking back, would you have considered adding a snowflake or a shining star perhaps? Is your team already working on ideas for the 2016 holiday season?

Our PR people engineered the situation after a single religious nutball on Twitter started complaining. The vast majority of our customers do not care about the religious implications of the cups and thus our net business increased for that period.

/r/starbucks Thread