Coming back to this, I regret the snarky response. My feeling is that loyalty is for people, not "brands" - and not companies, unless there is a meaningful connection to the people at the company.

Hey, if Kitchenaid honored your warranty a week after expiration, that's worth something.

I'll just say that I think that people who pay more for logowear are brandsheep. I won't even leave a dealership license plate frame on my car. I hate the visual noise, I hate the conspicuous status-signaling, and I hate the implied notions that come along with it. Got a Polo shirt? Ever played polo? Know anyone who plays polo? Ever been to a polo match? Why give Ralph Lipschitz (real name) your $$$? You won't catch me wearing Polo, or any logo - even if the shirt is free.

Sidenote: I bought a new house in 2019, it came with a new Kitchenaid kitchen, with lots of hard to remove MUSA stickers. Glad to discuss the objective pros and cons of this stuff (quality, functionality, etc.), but I'm here to tell you: On one level, I'm grateful I can swing a house with a shiny new kitchen - on another level, this ain't my parents' Kitchenaid. Lots of cost cutting, and definitely not intended to last. And I will say the same for new LG washer/dryer combo in the same house.

I just don't get this idea of brand loyalty. There are very few exceptions for me, these days - in the rare instances when I'll stan for a brand, it's almost always because I care about someone at the company, or because the company has done something exceptional for its people or the community.