I like this:

Schor’s third principle is what she calls “true materialism”, i.e., “an environmentally aware approach to consumption.” Schor argues that consumers must become more informed about the environmental impact of their purchases, but that doing so need not entail an ethos of sacrifice. Consumers who “downshift” and reject the vicissitudes of fashion and its needless churn of “acquiring and discarding products” can still enjoy high quality clothes, food, gadgets, and travel. (6)

If only objects came with a warning label stating the cost of production in terms of global warming and environmental degradation.

But then again, we’ve seen this year that a surprising number of people unabashedly act in their own interest even when presented with factual evidence of large scale harm to others.