The only selling point Reddit has is that everyone's here, let's be honest. Critical mass matters on social media (or whatever you want to call Reddit).

Reddit isn't really a site that matters, it's a community (or many) that make it special. There are plenty of forums for every possible interest out there, but Reddit makes it easy to join all of them.

In the same way, Facebook is just the most recent in a long line of sites designed to keep in tough with friends. Whether we're using Facebook, MySpace, Hi5... it doesn't matter. We want a place to share pictures of our kids with family and friends.

So the key to building a new Reddit is to have lots of people on it. without any major bias.