I couldn't follow most of that discourse but I would like to jump in on your last comment.

I believe that when a powerful organisation (government, religion, education et al) demonises or marginalises based on sexual orientation it emboldens extremists.

This is making news because it is an example of what can happen when there's a lack of positive leadership on this issue.

Do most Russians that diagree with gay rights want those people dead? No. They don't but it is been on the steady rise. Not just in Russia either.

3/4 of Russians are openly hostile toward the LGBTQ community. That's more than a 25% rise in the recent years. (Surveys done in 2006 & 2013)

If the world isn't appalled by this killing and the website(s) that promotes these actions then we have lost the plot as far as humanity goes.

One murder is one murder too many.