you have to look at life from the perspective of a loser. a guy who never mastered the social arts or had many friends or went on many dates. he plays a lot of video games and has a few solo hobbies, so on most friday nights he's staying in doing something by himself.

by the time he reaches his twenties he's behind the social 8-ball. he hasn't experienced parties or losing his virginity or young love and he's resentful. he wants in on the party scene too. he wants to have lots of women want him, to experiment sexually. but he doesn't know the first thing about how to go about that and, truth be told, he's a bit awkward.

enter the red pill. a quick google search for dating advice leads him there, where he reads that the reason he's missed out on dating and partying is because women are shallow. it's not his fault-- he's a 'beta male' and women are conspiring to keep him out of the club. they do all kinds of crazy, kinky shit for 'alpha males' but they hate beta males like him. this sinister plot is all orchestrated by feminists, you see, to keep men like him working hard while women party their lives away.

now our hero is angry. it's not his fault he didn't have a high school girlfriend... and now that he thinks about it, he did ask that one girl to homecoming and she turned him down and went with someone else. that right there is proof that the red pill is right about everything! women are conspiring to keep him a shut-in virgin. his eyes are open! he has been a victim all this time and never realized it. he didn't play video games every friday night because he didn't feel like going out and never made any friends... he played video games every friday because, as a beta male, they were his only refuge. it all makes sense now.

and so he goes out, determined to use his new red pill tactics to get laid. and you know what? to some extent it works. not because women sense his newfound alpha steez, but because he is forcing himself to go out and be social and meet people consistently for the first time in his life. but the red pill has also planted a desperate need for approval in his head. it's not enough to go out and meet women, he has to report back on his findings to his buddies online. the red pill perpetuates itself by creating a constant feedback loop: guys go out and find some initial success just by merit of putting themselves out there and being assertive but then they get caught in a cycle of hatred and self-doubt. and because the red pill couches its ideology in sexually degrading language it's adherents reduce their loneliness to a need to get laid and all those feelings of isolation fester and remain unaddressed.

it basically takes unhappy guys, dangles a carrot in front of them, and forces them to perpetuate their own misery.