Do these videos do anything other than hype up people who were already into the Nexus series?

I'm feeling like Google might have missed the window on Nexus. Because I don't think Google's aim has remained the same on Nexus. I don't see Nexus as Google trying to set the example anymore, but Google trying to reel everything in under their brand. But they're doing it now when all these phonemakers are strong and have worked out their issues. We went through a lot of phases where phonemakers were unsure of how to make unique smartphones (Kyocera Echo, Xperia Play, the Droids with the keyboards) into a phase where everyone was just doing things wrong (Samsung with low quality and a rough Touchwiz, Motorola's lineup restricted to Verizon, HTC fading away, etc, etc) and Google looked at those issues and went "assholes, here's how you make a smartphone." That's what the original Nexus struck me as. But I felt Google never pushed it, didn't advertise a bunch, didn't even make CDMA Nexus 5s (IIRC), they weren't so set on owning Android as they were fostering an environment where everyone can succeed.

Now, I feel like Google's trying to grab Android, and trying to push Nexus from "an example of an Android" to "the Android." But, I mean... all devices are the same, how are they meant to grab people? Yeah, I'm sure the strange and slim demographic of "people who don't know how to plug in a USB cable, but also care enough about it to change their phone to avoid it" are jumping for joy over the USB C, and I'll probably get angry replies from the only two people who care about a fingerprint scanner. But... a lightweight 5 inch Android device with a good camera and HD screen? Holy shit, stop the presses. I just feel like every Android device is practically the same now, form factors stopped being a factor a while ago and shitty software is not too much of an issue now. Plus OnePlus and Motorola have stepped up to make near-stock Android devices so... why do we care?