Second time in a row Monte is very hit and miss with the issues he's talking about.
He copied Tryndamere's mistake 1:1, that does not deserve praise, that deserves an irony award.
The tone in which he speaks about it and the rhetoric he uses WILL make you feel like you've heard it for the first time. You didn't. Riot even made several videos about it.
Reddit itself has also fallen for this already, quoting an original comment from Ghostcrawler ("We don't really know what we're doing") and taking it seriously, but on the other hand portraying them as perfect, slick and well organized financial geniuses.
They are not.
They have no clue what they're doing.
We're giving them way too much credit.