A lot like that. The difference is that there was almost no choice - it'd be like if that Chinese crap was all you could buy. Low-quality, mass-produced, fragile domestic goods were all that was available, and there were endless shortages. Soviet consumers tried to get around it by purchasing goods from Eastern Bloc countries (particularly from East Germany or Yugoslavia), but even those could often be very difficult to come by. People with Party connections could access foreign currency, meaning they could purchase imported Western goods in a Beryozka, but that was an option available only to a small elite.