"Victim of Fascism - Occupation of the City" (German anti-Russian propaganda, WWII)

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Events, Attractions, and Calendars...

Tyler Texas Online- Is a comprehensive directory for Tyler hotels, restaurants, shopping, attractions, & recreation.
Tyler Texas.com- Excellent website provided by the Tyler Chamber of Commerce. Scroll to the bottom of the page for links to Events, sports, Main Street Tyler and more.
Eventlful Focusing on Dallas, You can scroll down to see a list of events in Tyler & nearby.
Jericho's Tours of Tyler- Smallish page of Tours & Events in Tyler.
Doctor Wick- A great round-up of local activities for kids
When all else fails, TripAdvisor.com is usually a good go-to website for things to do and see.

Live Entertainment

UTT/Cowan Center- At 26,000 seats, this is our largest venue. It hosts regular concerts, musicals, plays, stand-up comedy, even lectures.
Liberty Theater- Is a funky little restored theater downtown. Regular concerts, comedy nights, plays, and showings of movie classics like The Goonies.
Tyler Civic Theater Center- A bit smaller than Cowan, the Civic Theater hosts regular performances of plays, concerts & musicals.
In addition to the 3 or 4 regular Movie Theaters, Tyler has it's own Drive-In theater, the Sky-Vue Drive-in that shows first-run movies for $6/adult. Everyone should go to a Drive-in once in their lives!

Nightlife

Stanleys BBQ. Not only the best food in town, they have live music and a good selection of beers.
Coach's & Cowboys Sports Bar, C&W Dancehall, Nightclub, Live Music. A little of everything, just outside the city limits.
Ricks on the Square- Popular place right downtown, with casual dining and live entertainment.
Lago de Plino http://www.lagodelpino.com/#about
Clicks Billiards- Pool Hall/Sports Bar

Drinking

Restaurants

I'll defer to mcaboob's Tyler Restaurant Megathread here. Read the comments for more suggestions.

Sports & Activities

The city of Tyler has 25 Parks. Here's a great directory for all of them.
Bergfeld Park is the biggest, and has daily events, from Zumba to 'Open Pickleball'.
Ultimate Frisbee open to all at UTT/Ultimate Frisbee
Go bowling at Green Acres Bowling Alley.
Pay $229 to jump out of a perfectly good airplane at Skydive East Texas
Tyler TX has at least a dozen Golf Courses and one Miniature Golf Course
Indoor Batting Cages at DBAT Tyler. Here's their Pricing Guide.
Adrenaline Rush Zip-lining in Jacksonville has Zip-lines for about $10 per zip.
iJump Indoor Trampoline in Tyler has Thursday Family Night & Friday Date Night. $12/first hour, $8/hr.
Waterparks. Yeah, it gets hot here. Luckily, we've got 2 waterparks nearby. Waterpark at the Villages in Flint and Splashworld up in Canton. Villages is $17 for adults, Splashworld is $24.
A cheaper option, City of Tyler Parks & Rec has 2 pools and 3 'spraygrounds' for the kids. Free
Athens SCUBA park. Amazing little place! They have their own lake with wrecks (plane, buses, boats and more) on the bottom for you to dive. Or, get SCUBA certified for only $580. A wide range of classes are available for divers looking to expand their skills. Camping available.

Gamers

Geek World of Tyler has a calendar with nightly matches and Tournaments. Prices Vary.
CritGamer is an ETX based LAN community with regular LAN parties. Entry Fee is $15.
Ground Zero Comics is a Comic Shop, but does host a variety of regular tournaments & events, usually announced on their Facebook page.

Animals

Caldwell Zoo is a pretty good zoo. 3,400 animals on 85 acres. Only $12 admission and picnic areas are located just outside the zoo.
Brookshires World of Wildlife Museum has 450 stuffed/mounted animals on display, as well as a old time country Store and a playground, all Free To The Public.
Cherokee Trace Drive-thru Wildlife Sanctuary. $16/adult to drive through 300 acres of land filled with wild creatures. Check out all the animals they have.
Tiger Creek Wildlife Refuge- 150 with 40 rescued big cats. Not just tigers, they've got Lions, leopards and pumas, as well. $20 admission, but they've got $pecial packages that allow you more access to the big cats.
Horses!!! Texas Rose Horse Park is everything horses, hosting regular shows & riding competitions open to the public. If you'd like, they are always looking for volunteers for the shows.

Museums

American Freedom Museum- closest thing we have to a War Museum, this is just South of Tyler in Bullard. $6/adult, of course, Vets are Free
Discovery Science Place- A science museums geared towards kids. It's located right downtown. They have regular events such as 'Kitchen chemistry' and 'Lego robotics'. $8/adults.
The Center for Earth & Space Education at Tyler Junior College. Besides regular exhibits, it has everything space-related, from telescope parties to Space Camp to lectures. There's a 'classic rock visual experience' in the planetarium on Fridays.
Historic Aviation Memorial Museum- A $5 admission grants you access to 17 antique aircraft, 2 flight simulators, a remodeled Apache cockpit, and 7,000 sq. ft of Aircraft Memorabillia.

Historic Homes/Architecture

Goodman Museum- A delight for antique lovers and historians, this Tyler landmark has photographs and memorabilia dating from the mid-1800′s
McClendon House- One of the finest examples of Eastlake Bracketed Victorian Architecture remaining in East Texas
Dewberry Plantation.- Guided tours take visitors back to the era of an 1850′s Southern plantation.

Other