Charge more? Scaling up your income doesn't have to mean scaling up the number of clients you meet.

I was constantly telling my business partner we needed to charge more (we were essentially in the advice business) and he'd be gun-shy about it. And yet every time we raised prices, we got more clients.

We were good at what we did, and the higher prices seemed to signal to potential clients that we were worth more, so they'd gladly pay more. Took seven years, but we were eventually able to sell the company for millions, on the strength of positioning as a premium service.

You can only get so far positioning as an "affordable" option. That works if you're WalMart or whatever, but small boutique services gotta charge boutique prices if you ever wanna be able to (retire/afford a home/afford kids/whatever your financial goal is).